Chapter
1: What
Happened to American Real Estate?
"We're
looking at the biggest housing slump in 40 years!"
Although I completely agree with this viewpoint, I can't take credit for saying
it. Instead, that was the somber warning from Robert Toll, chairman of Pennsylvania-based
Toll Brothers, in August 2006 as the housing bubble was going 'pffft'. His
words are all the more extraordinary because Toll Brothers primarily builds
Mc Mansions and caters to the wealthy end of the housing spectrum in place
like Northern California, Central Florida, coastal Maryland, and swanky Southwestern
cities like Las Vegas and Palm Springs.
Chapter
2: The Trail of Victims So Far (and How
Not to Join Them)
In the backwash of the now-deflating housing bubble will come a towering surge
of losses. Defaults and business losses will swamp the economy. The casualty
list will contain many of the predictable companies, agencies and market cheerleaders
that drove the housing segment to stratospheric levels and now have a front
row seat to their mutual demise.
Chapter
3: How to Profit While Others Lose
Even though the economic signs are dire, you can--you will--find ways to gain
during the coming hard times, while avoiding financial traps and becoming
another statistic. Millions of homeowners, lenders, builders, home furnishing
concerns, Mom & Pop hardware store proprietors and Realtors are going
to take the fall for the irrational exuberance of the past decade. Don't let
this happen to you. Instead, start taking steps toward winning in a down market.
Chapter
4: High Prices Don't Equal Big Profits
Who's the King of Real Estate? Donald Trump, hands down. And through real
estate investing, you're going to make as much money that you'll be the next
King, right? Could happen, but not with the attitude that you've gotta hit
grand slams with every deal. This chapter explains how to develop the appropriate
plan of action.
Chapter
5: Adjust Your Attitude and Increase Your Profits
Thus far, we've concentrated on the tools you need to locate and size up potential
real estate deals in your area. We've also touched upon some of the situations
you're likely to encounter as you move from the sidelines to becoming a player
in today's bearish marketplace. Before we go any further, I am going to spend
this chapter working on you--or to be more specific, on your appearance, attitude
and image. In my many years of real estate wheeling and dealing, one thing
is crystal clear: you aren't going to make money unless you act as if you've
already made it. This concept is vital to your success.
Chapter
6: Know Your Turf
In earlier chapters, I discussed the need to develop a plan of action that
factored in the 'local aspects' of the market in which you wish to invest.
This plan helps you size up your investment opportunities. But there is another
aspect to this crucial process that will have a huge impact upon your overall
success. For your investment strategy to work, you need to determine two things:
first, the conditions in the market today, and for the months ahead; and two,
the area's recent growth and decline patterns. This helps you determine where
to purchase, and when to sell, your holdings.
Chapter
7: Let Your Agent Find Your Properties
These days, you're likely to come across more and more 'For Sale by Owner'
properties. These are homes or buildings that the sellers have brought to
the market without employing the services of a Realtor. And, from your point
of view as a buyer-investor, they are a mixed bag. Being a buyer puts you
in the happy position of being able to use the services of a real estate broker
or agent, and all the clout he or she brings to your property search, without
costing you a cent!
Chapter
8:
Why Moderately-Priced Homes are Recession Free
Although most people don't realize it at first, the American housing market
is heavily influenced by forces and trends that high school students learn
about in social studies class. Issues such as population growth, immigration
policies and the so-called 'better-life' that living in the United States
offers its citizens, help move housing prices up and down. But more importantly,
these forces keep the market in perpetual motion as more and more people move
up the social ladder to join the middle class.
Chapter
9: Your First Home as an Investment
For millions of Americans, their first home is an investment in every sense
of the word. Most folks buy a home not only as a place to hang their hats,
but also to grow equity--that is, the net value of the home, after carrying
costs. They grow equity by making regular payments to their mortgage holder,
As each payment is made, a small portion of the mortgage amount is paid for,
and that much more of the property belongs to the homeowner instead of the
bank.
Chapter
10:
Home Improvement as an Investment
So now, you've taken the plunge and purchased a promising, investment-grade
property. The location is excellent, the terms highly favorable and the risk-to-reward
outlook is bright. Now comes the minefield of home improvements that add value
to your home ... or don't.
Chapter
11: Trading
Up to a Bigger House
If you're willing to trade in your digs every few years for a bigger house,
then 'move-up-buying' is perfect for you. Essentially, you're going to be
moving a lot--from a home in one neighborhood to a larger, more lucrative
piece of property in another, realizing profit each time. What's more, this
strategy is independent of your other real estate investments.
Chapter
12:
Betting on Resort Property
Despite the cooling-off of the housing market, you can still find investment-grade
properties waiting for you in some of the hottest resorts in the land. But
you need to apply some different rules to your search. Here's why. First,
with many of these properties, seasonability is a major player. For part of
the year, occupancy is not an issue at all; owners turn away cash-in-hand
customers by the dozens.
Chapter
13: Crazy Condos in Trendy Places
Las Vegas. Palm Beach. San Diego. Miami Beach ... especially Miami Beach.
What do these swanky cities have in common? Condominium fever and the onset
of speculators who specialize in what's known as 'pre-construction condo flipping'.
We've all read about the truly astounding deals that have gone down in the
last five years involving big-city condominium projects. Urban legends abound
about speculators buying pre-construction condo units the first day they're
offered--then flipping them just a few weeks later for for or five times their
original price. All before the developer has even finished pouring the concrete
for the condo tower! In fact, all 'buyers' may really be investor-gamblers
who cause a frenzy of interest in a project, then collect handsomely when
others want 'in' to the hottest property in town More

The demise of the bubble isn't confined to the United States.
From China to Australia to Western Europe, housing markets are contracting at an obvious and worrisome pace. The same phenomenon is predicted for the South African housing markets.