Chapter
1: What
Happened to American Real Estate?
"We're
looking at the biggest housing slump in 40 years!"
Although I completely agree with this viewpoint, I can't take credit for saying
it. Instead, that was the somber warning from Robert Toll, chairman of Pennsylvania-based
Toll Brothers, in August 2006 as the housing bubble was going 'pffft'. His
words are all the more extraordinary because Toll Brothers primarily builds
Mc Mansions and caters to the wealthy end of the housing spectrum in place
like Northern California, Central Florida, coastal Maryland, and swanky Southwestern
cities like Las Vegas and Palm Springs.
Chapter
2: The Trail of Victims So Far (and How
Not to Join Them)
In the backwash of the now-deflating housing bubble will come a towering surge
of losses. Defaults and business losses will swamp the economy. The casualty
list will contain many of the predictable companies, agencies and market cheerleaders
that drove the housing segment to stratospheric levels and now have a front
row seat to their mutual demise.
Chapter
3: How to Profit While Others Lose
Even though the economic signs are dire, you can--you will--find ways to gain
during the coming hard times, while avoiding financial traps and becoming
another statistic. Millions of homeowners, lenders, builders, home furnishing
concerns, Mom & Pop hardware store proprietors and Realtors are going
to take the fall for the irrational exuberance of the past decade. Don't let
this happen to you. Instead, start taking steps toward winning in a down market.
Chapter
4: High Prices Don't Equal Big Profits
Who's the King of Real Estate? Donald Trump, hands down. And through real
estate investing, you're going to make as much money that you'll be the next
King, right? Could happen, but not with the attitude that you've gotta hit
grand slams with every deal. This chapter explains how to develop the appropriate
plan of action.
Chapter
5: Adjust Your Attitude and Increase Your Profits
Thus far, we've concentrated on the tools you need to locate and size up potential
real estate deals in your area. We've also touched upon some of the situations
you're likely to encounter as you move from the sidelines to becoming a player
in today's bearish marketplace. Before we go any further, I am going to spend
this chapter working on you--or to be more specific, on your appearance, attitude
and image. In my many years of real estate wheeling and dealing, one thing
is crystal clear: you aren't going to make money unless you act as if you've
already made it. This concept is vital to your success.
Chapter 6: Know Your Turf
Chapter 7: Let Your Agent Find Your Properties
Chapter 8: Why Moderately-Priced Homes are Recession Free
Chapter 9: Your First Home as an Investment
Chapter 10: Home Improvement as an Investment
Chapter 11: Trading Up to a Bigger House
Chapter 12: Betting on Resort Property
Chapter
13: Crazy Condos in Trendy Places

The demise of the bubble isn't confined to the United States.
From China to Australia to Western Europe, housing markets are contracting at an obvious and worrisome pace. The same phenomenon is predicted for the South African housing markets.